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[PDF] Value Based Marketing Download

Value Based Marketing PDF
Author: Peter Doyle
Publisher: John Wiley & Sons Incorporated
ISBN:
Size: 11.72 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 370
View: 2775

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Value Based Marketing

by Peter Doyle, Value Based Marketing Books available in PDF, EPUB, Mobi Format. Download Value Based Marketing books, This volume covers Shareholder Value (SV), which may be defined as a firm's ability to earn a return. To achieve it, a company must be perceived to operate in a viable market, pursuing a strategy which promises sustainable competitive advantage.


[PDF] Value Based Marketing Strategy Download

Value based Marketing Strategy PDF
Author: Santiago Lopez
Publisher: Vernon Press
ISBN: 1648890067
Size: 75.36 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 293
View: 3221

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Value Based Marketing Strategy

by Santiago Lopez, Value Based Marketing Strategy Books available in PDF, EPUB, Mobi Format. Download Value Based Marketing Strategy books, This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: • How the forces of supply and demand interact with customer Value; • The relationships between benefits, quantities, prices and costs; • How to develop effective competitive strategies; • How to manage inventory and product mix efficiently; • How to apply the Value model to increase profitability, and solve major marketing problems. The book sets forth several new approaches for marketing and pricing decision-making: • The concept of Value integrates marketing, finance, economics and accounting, in order to link Value-based pricing with relationship marketing. • The law of supply and demand is restated with quantity as a function of Value instead of price; this makes it a more realistic and practical tool for understanding today´s highly competitive business environment. • The confrontation and complementation concepts provide useful tools for guiding marketers into new segments, and pricing products accordingly. They play a key role for devising win-win strategies, not only with customers, but also with competitors. • The Value Matrix is a practical tool for understanding the product´s positioning, analyzing its competition, setting prices and developing strategy. It aims at achieving an optimal balance between customer loyalty and product mix profitability. • The Value Life Cycle illustrates how Value acts as a force that constantly changes revenue, providing insight for developing strategies in each phase of the product´s life cycle. • Analogies with physics illustrate how policy constraints create resistance to sales velocity, thereby determining the rate at which a firm advances towards its financial and marketing goals. • The strategy for pricing business services applies Value to balance supply with demand; this leads to increased revenue. • The marketing approach set forth unifies product portfolio and inventory management with Value-based pricing for maximizing income. Clear explanations and accessible language make this book ideal for marketing professionals and non-specialists. Advanced readers may refer to the appendices, where the subjects are analyzed further and the mathematical foundations are laid out; numerous solved problems of pricing and costs are included.


[PDF] Principles Of Marketing Download

Principles of Marketing PDF
Author: Ayantunji Gbadamosi
Publisher: Macmillan International Higher Education
ISBN: 0230392695
Size: 67.84 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 428
View: 2363

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Principles Of Marketing

by Ayantunji Gbadamosi, Principles Of Marketing Books available in PDF, EPUB, Mobi Format. Download Principles Of Marketing books, Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – including the reputation of the organization, staff representation, product benefits, and technological characteristics – and benchmark this against competitors' market offerings and prices. In Principles of Marketing each part of the marketing process is explored from the value perspective. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. Key Features: * Adopts a value-based approach throughout * Presents the fundamentals of marketing in a clear and concise manner * Fully developed pedagogy to aid student learning * Real-life international case studies show marketing in action * Dedicated chapter on social media and Internet marketing * ESL feature helps international students get to grips with complex vocabulary Principles of Marketing is an ideal companion for all undergraduate students taking an introductory course in marketing.


[PDF] Strategic Marketing Decisions 2007 2008 Download

Strategic Marketing Decisions 2007 2008 PDF
Author: Isobel Doole
Publisher: Routledge
ISBN: 0750684151
Size: 25.54 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 307
View: 6181

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Strategic Marketing Decisions 2007 2008

by Isobel Doole, Strategic Marketing Decisions 2007 2008 Books available in PDF, EPUB, Mobi Format. Download Strategic Marketing Decisions 2007 2008 books, BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Strtegic Marketing Decisions module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam


[PDF] Strategic Marketing Decisions 2008 2009 Download

Strategic Marketing Decisions 2008 2009 PDF
Author: Isobel Doole
Publisher: Routledge
ISBN: 0750689722
Size: 47.18 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 256
View: 4447

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Strategic Marketing Decisions 2008 2009

by Isobel Doole, Strategic Marketing Decisions 2008 2009 Books available in PDF, EPUB, Mobi Format. Download Strategic Marketing Decisions 2008 2009 books, 'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk * Written specially for the Strategic Marketing Decisions module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam


[PDF] Data Driven Marketing Download

Data Driven Marketing PDF
Author: Mark Jeffery
Publisher: John Wiley & Sons
ISBN: 0470504544
Size: 78.46 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 320
View: 6934

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Data Driven Marketing

by Mark Jeffery, Data Driven Marketing Books available in PDF, EPUB, Mobi Format. Download Data Driven Marketing books, NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.


[PDF] Value Based Pricing Drive Sales And Boost Your Bottom Line By Creating Communicating And Capturing Customer Value Download

Value Based Pricing  Drive Sales and Boost Your Bottom Line by Creating  Communicating and Capturing Customer Value PDF
Author: Harry Macdivitt
Publisher: McGraw Hill Professional
ISBN: 0071768602
Size: 78.40 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 288
View: 3821

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Value Based Pricing Drive Sales And Boost Your Bottom Line By Creating Communicating And Capturing Customer Value

by Harry Macdivitt, Value Based Pricing Drive Sales And Boost Your Bottom Line By Creating Communicating And Capturing Customer Value Books available in PDF, EPUB, Mobi Format. Download Value Based Pricing Drive Sales And Boost Your Bottom Line By Creating Communicating And Capturing Customer Value books, A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more—which is good news for you and your business. Even in today’s global market—with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings—you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you: Understand your customers’ wants and needs Focus on what makes your company different Quantify your differences and build a value-based strategy Communicate your value directly to your customers Now more than ever, it is essential for you to reexamine the reality of the value you offer customers—and this step-by-step program shows you how. Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers—through marketing, selling, negotiation, and pricing—you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today’s more intangible markets—such as consulting services or digital properties like e-books and music files—these value-based strategies are more important than ever. So forget about your old pricing methods based on costs and competition. Once you know your own value—and how to communicate it to others—everybody profits.


[PDF] Pemasaran Strategik Perspektif Value Based Marketing Pengukuran Kinerja Download

Pemasaran Strategik Perspektif Value Based Marketing   Pengukuran Kinerja PDF
Author: Ujang Sumarwan, Achmad Fachrodji, dan Adman Nursal
Publisher: PT Penerbit IPB Press
ISBN: 6024404131
Size: 11.68 MB
Format: PDF
Category : Business & Economics
Languages : id
Pages : 474
View: 2433

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Pemasaran Strategik Perspektif Value Based Marketing Pengukuran Kinerja

by Ujang Sumarwan, Achmad Fachrodji, dan Adman Nursal, Pemasaran Strategik Perspektif Value Based Marketing Pengukuran Kinerja Books available in PDF, EPUB, Mobi Format. Download Pemasaran Strategik Perspektif Value Based Marketing Pengukuran Kinerja books, Pemasaran strategik menguraikan bagaimana sebuah perusahaan harus memahami konsumen, sehingga dapat menyusun strategi pemasarannya untuk mencapai tujuan-tujuan perusahaan guna meningkatkan kinerja perusahaan dan menciptakan nilai tambah bagi pemegang saham.


[PDF] Tourism Marketing Download

Tourism Marketing PDF
Author: Alan Fyall
Publisher: Channel View Publications
ISBN: 9781873150894
Size: 39.54 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 383
View: 3552

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Tourism Marketing

by Alan Fyall, Tourism Marketing Books available in PDF, EPUB, Mobi Format. Download Tourism Marketing books, This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.